Web AR Development

  • Web AR
  • Mobile Web AR
  • Vision Pro
  • Meta Quest

Our Web AR development services deliver augmented reality experiences directly through web browsers. We specialize in creating interactive, cross-platform AR solutions accessible without any app downloads, helping brands engage customers with just a tap or scan. Our professional team blends cutting-edge WebXR technology and 3D modeling expertise to build Web AR experiences that drive user engagement and real-world results.

Awards

Our team’s groundbreaking efforts in Web AR development have earned prestigious awards and widespread recognition. Our key achievements demonstrate our innovation, technical excellence, and leadership in shaping the future of augmented reality experiences on the web.
Circular badge showing a headset visor icon

Vision Hacks Winner

8th Wall Partner badge

Official 8th Wall Partner

Unity Certified Professional: Programmer badge

Unity Certified Programmer

Clutch Top AR/VR Development Company badge

Top AR/VR United States

What Is WebAR?

WebAR — web-based augmented reality — is AR that runs directly in the browser, with no app to download. A user taps a link or scans a QR code, grants camera access, and sees digital content placed in the real world: a product in their room, a game on a pizza box, a car on their street. WebAR works on most modern iPhones and Android phones through Safari and Chrome, built on technologies like WebXR, 8th Wall, AR Quick Look, A-Frame and AR.js. Because there is no install step, WebAR reaches far more users than app-based AR — which is why it powers retail try-ons, packaging experiences and marketing campaigns.

Where an experience outgrows the browser — persistent worlds, headset support, heavy 3D — our AR and VR app team takes it native, and our 3D modelling team builds the assets either way.

Web AR Development Services

Web AR Development

Our engineers build immersive browser-based AR projects tailored to your needs. We leverage WebXR frameworks with advanced JavaScript APIs to create AR experiences that work seamlessly across devices and platforms. From AR e-commerce try-ons to gamified promotions, we code robust, scalable experiences all with no native app required.

an augmented reality car demo on apple vision pro

3D Modeling

Bring ideas to life with high-quality 3D models and animations optimised for WebAR and WebXR platforms. Our artists create photorealistic 3D content – from products to characters – while ensuring efficient performance for web delivery. Every asset is crafted for smooth loading and flawless integration into your AR projects.

a 3d artist designing a pair of shoes

AR Strategy & Consulting

We guide you from concept to launch with expert strategy for Web AR development. Our team consults on use-case ideation, user experience planning, and technical roadmapping to align Web AR development with your business goals. This ensures a clear vision and an actionable roadmap for effective, results-driven AR initiatives from day one.

a team of VR developers working together

VR Web Development

We create immersive, browser-based virtual reality experiences as a natural extension of Web AR development. Using WebXR and WebGL technologies, we deliver interactive environments for training, marketing, or entertainment. Users can explore 3D spaces directly in their browser, supporting devices like Meta Quest and desktop VR headsets.

Two colleagues at a desktop monitor running 3D editor software with an orange bounding-box gizmo; one points at the screen with a pen
an augmented reality car demo on apple vision pro

Web AR Development

Our engineers build immersive browser-based AR projects tailored to your needs. We leverage WebXR frameworks with advanced JavaScript APIs to create AR experiences that work seamlessly across devices and platforms. From AR e-commerce try-ons to gamified promotions, we code robust, scalable experiences all with no native app required.

a 3d artist designing a pair of shoes

3D Modeling

Bring ideas to life with high-quality 3D models and animations optimised for WebAR and WebXR platforms. Our artists create photorealistic 3D content – from products to characters – while ensuring efficient performance for web delivery. Every asset is crafted for smooth loading and flawless integration into your AR projects.

a team of VR developers working together

AR Strategy & Consulting

We guide you from concept to launch with expert strategy for Web AR development. Our team consults on use-case ideation, user experience planning, and technical roadmapping to align Web AR development with your business goals. This ensures a clear vision and an actionable roadmap for effective, results-driven AR initiatives from day one.

Two colleagues at a desktop monitor running 3D editor software with an orange bounding-box gizmo; one points at the screen with a pen

VR Web Development

We create immersive, browser-based virtual reality experiences as a natural extension of Web AR development. Using WebXR and WebGL technologies, we deliver interactive environments for training, marketing, or entertainment. Users can explore 3D spaces directly in their browser, supporting devices like Meta Quest and desktop VR headsets.

Platforms

Web AR development includes a variety of dynamic platforms, each offering unique advantages for crafting immersive experiences in mobile browsers. From 8th Wall’s robust tools for interactive AR to the seamless integration of AR Quick Look and the versatility of A-Frame and AR.js, these technologies enable developers to create engaging Web AR.

8thwall logo
8th Wall logo

8th Wall

8th Wall is a leading platform for Web AR development, enabling interactive AR experiences directly in mobile browsers without any apps. We build with 8th Wall to unlock features like world tracking, face effects, and image targets. Compatible with both iOS and Android, it delivers high-performance Web AR experiences that work seamlessly across devices. Our team leverages 8th Wall’s powerful tools and integrations to create engaging campaigns, from branded AR games to virtual product showcases. With cloud hosting and analytics built in, 8th Wall powers scalable, global deployments.

AR Quick look logo
Icon of arrows forming a cube outline, indicating a 3D model can be viewed in AR

AR Quick Look

AR Quick Look is Apple’s native browser-based AR viewer, allowing users to explore 3D models in their environment with incredible realism. We author the USDZ assets AR Quick Look needs and integrate it to ensure fast loading and high visual fidelity across iPhones and iPads. Customers can view products at true scale and see rich details like textures and reflections right in Safari. By optimizing 3D assets for AR Quick Look, we create frictionless shopping experiences and immersive product demos. With just a tap, users place objects in their space, enhancing customer confidence and delivering a seamless, app-free experience.

A frame logo
A-Frame logo

A-Frame

A-Frame is a powerful, web-based framework for crafting immersive AR and VR environments in the browser. We use A-Frame to build interactive, browser-first projects that merge virtual scenes with real-world interaction. Its component-based architecture allows for rapid creation of AR experiences, from virtual showrooms to educational environments. Supporting WebXR natively, A-Frame enables users to seamlessly switch between AR and VR modes. As an open-source tool, it provides flexibility and fast iteration. Our developers customise A-Frame experiences to run cross-platform.

AR.JS logo
AR.js logo

AR.js

AR.js is an open-source library that empowers accessible and efficient Web AR development across nearly any device. We use AR.js to build lightweight, marker-based AR for retail, events, and interactive marketing campaigns. Its broad browser compatibility ensures maximum reach even on entry-level smartphones. AR.js supports image tracking, location-based AR, and smooth performance in mobile web environments. With AR.js we deliver highly accessible AR activations, perfect for print media campaigns or QR code-triggered experiences.

Key stats

A decade of shipped immersive work behind every WebAR build: experiences in production worldwide, downloads in the millions, and patented engineering in augmented reality and machine learning.

Person holding a phone up to a printed poster on a brick wall to launch a browser AR experience

10M+

Downloads

Our combined experience has resulted in a staggering 10 million+ downloads.

Shopper holding a phone up to a product shelf in a retail aisle

100+

Apps and AR experiences

We have successfully developed over 100 apps and AR experiences, accessible across the globe.

Engineer sketching an optical diagram beside lens elements on a workbench

7

Patents owned

We hold seven published technology patents in augmented reality and machine learning.

Explore Our Web AR Capabilities

We specialize in creating custom solutions for enterprise demands in Web AR development. Our approach focuses on thoroughly understanding and addressing the unique needs of businesses, allowing us to deliver tailored applications that improve operational efficiency and enhance user engagement.

Web AR Retail

Web AR brings the in-store experience directly to customers anywhere in the world. We create immersive, browser-based shopping experiences where users can view products in 3D, place items in their home environment, and even try on virtual products—all through a simple link or QR code. Our Web AR development for retail supports realistic product visualization with accurate scale, textures, and interactive features like color changes or dynamic configurations.

Customers can explore furniture, fashion, accessories, and more with ease, increasing buyer confidence and reducing returns. By eliminating the need for an app download, Web AR development ensures a frictionless path to purchase, boosting engagement and conversion rates. We also integrate Web AR solutions directly into your e-commerce platform, creating a seamless flow from discovery to checkout. Whether you’re launching a new product line or enhancing your online store, our Web AR development approach brings the showroom into your customers’ hands—anytime, anywhere.

Mixed-reality view of a floating browser window showing a luxury fashion site, with a photoreal 3D monogrammed duffle bag in front of it in a sunlit room

Web AR Examples & Use Cases

CGI exploded view of an MRI scanner with its housing panels, copper magnet coils and internal assemblies separated beside an intact scanner

Product Demos

Interactive, browser-based demos bring products to life, showing features and functionality in real time. Customers can explore detailed 3D models, test configurations, or view animated how-tos simply by clicking a link or scanning a QR code.

These experiences let users engage with products at their own pace, from anywhere, without downloading an app. Whether it’s a new tech gadget, vehicle, or home appliance, AR product demos increase understanding and build purchase confidence. By integrating AR into your sales funnel, you deliver immersive experiences that drive informed decisions and accelerate conversions.

Hands holding a phone that places a black number 3 stock car on a suburban street in AR

Marketing & Events

Campaigns and live events gain unforgettable moments when interactive digital layers are added to physical spaces. Attendees can scan event signage or promotional materials to unlock AR games, branded animations, or exclusive content instantly in their browser.

Brands drive viral sharing by making experiences easy to access and fun to engage with. From pop-up activations to global product launches, we design AR interactions that surprise and delight audiences. The result turns events into memorable, shareable experiences that build buzz and deepen audience connection.

demo of immersive apple vision pro movie

Travel & Tourism

Travel and tourism brands turn real-world destinations into immersive, educational experiences. Tourists can scan landmarks or signage to reveal historical reconstructions, interactive maps, or cultural stories—all accessible through their browser. Museums and heritage sites use it to bring exhibits to life, offering virtual guides and layered content without requiring app downloads.

Whether it’s a walking tour or an interactive visitor center, our work makes exploration more engaging and informative. By merging physical surroundings with digital storytelling, we enrich travel experiences and connect visitors to places like never before.

Person in a VR headset in a dim living room surrounded by floating video panels of a car, city, ocean and forest

Entertainment & Media

Entertainment and media brands extend their story worlds into the real environment. Fans can scan posters, merchandise, or QR codes to unlock AR scenes from movies, shows, or music videos directly in their browser. Musicians and filmmakers use it to create interactive album art, promotional games, or behind-the-scenes experiences that spark viral engagement. Because it’s web-based, fans can instantly join in without downloading an app.

It turns passive media consumption into interactive, shareable experiences that boost audience connection and fuel creative, cross-platform storytelling.

Two workers with a tablet on a factory floor, blue wireframe hologram overlaid on the machines

Industrial & Manufacturing

Industrial and manufacturing teams get instant access to vital information on-site. Technicians can scan machinery to view AR overlays showing maintenance steps, safety instructions, or part diagrams directly in their browser. Training programs use it to simulate real-world tasks, reducing downtime and accelerating onboarding.

By integrating AR into manufacturing workflows, we enable visual problem-solving and real-time collaboration without the need for complex hardware or apps. These experiences increase efficiency, minimise errors, and empower workers with hands-free, interactive access to critical data and procedures.

Phone held over a branded pizza box showing an augmented reality Pac-Man game playing on the box artwork

Food & Beverage

In food and beverage, customer engagement changes when packaging and menus carry interactive experiences. Diners can scan QR codes to reveal AR menus, explore ingredients, or watch animated food preparation stories right at the table. Beverage brands use it for immersive storytelling, turning bottles and cans into gateways for promotions or virtual tastings.

With no need for app downloads, users enjoy instant access to branded AR moments that deepen loyalty and spark social sharing. The result is a memorable experience that blend digital flavor with real-world enjoyment.

Child points a phone at a hand-colored animal drawing and sees it rendered as a 3D figure on the page

Education

Education becomes more engaging and accessible when lessons turn into interactive, real-world experiences. Students can explore 3D models of historical landmarks, biological structures, or scientific phenomena using just their mobile browser. Teachers and institutions use it to bring textbooks to life, enhancing understanding and retention through visual and interactive learning.

Whether in classrooms or remote settings, AR makes complex subjects more tangible. These experiences scale to schools and training programmes worldwide, offering an immersive, app-free way to inspire curiosity and foster deeper educational experiences.

a man wearing an apple vision pro shopping online

Retail & E-commerce

Retail and e-commerce put interactive product experiences directly on customers’ phones. Shoppers can visualize products in their space, try virtual items, and explore 3D product features—all in their browser, no app needed. From furniture and fashion to electronics, AR boosts customer confidence and drives higher conversion rates.

We integrate AR into your existing online store, enabling seamless transitions from browsing to buying. Retailers reduce returns and increase engagement, turning every digital interaction into an immersive shopping experience that customers remember and share.

Retail & E-commerce

a man wearing an apple vision pro shopping online

Retail and e-commerce put interactive product experiences directly on customers’ phones. Shoppers can visualize products in their space, try virtual items, and explore 3D product features—all in their browser, no app needed. From furniture and fashion to electronics, AR boosts customer confidence and drives higher conversion rates.

We integrate AR into your existing online store, enabling seamless transitions from browsing to buying. Retailers reduce returns and increase engagement, turning every digital interaction into an immersive shopping experience that customers remember and share.

Education

Child points a phone at a hand-colored animal drawing and sees it rendered as a 3D figure on the page

Education becomes more engaging and accessible when lessons turn into interactive, real-world experiences. Students can explore 3D models of historical landmarks, biological structures, or scientific phenomena using just their mobile browser. Teachers and institutions use it to bring textbooks to life, enhancing understanding and retention through visual and interactive learning.

Whether in classrooms or remote settings, AR makes complex subjects more tangible. These experiences scale to schools and training programmes worldwide, offering an immersive, app-free way to inspire curiosity and foster deeper educational experiences.

Food & Beverage

Phone held over a branded pizza box showing an augmented reality Pac-Man game playing on the box artwork

In food and beverage, customer engagement changes when packaging and menus carry interactive experiences. Diners can scan QR codes to reveal AR menus, explore ingredients, or watch animated food preparation stories right at the table. Beverage brands use it for immersive storytelling, turning bottles and cans into gateways for promotions or virtual tastings.

With no need for app downloads, users enjoy instant access to branded AR moments that deepen loyalty and spark social sharing. The result is a memorable experience that blend digital flavor with real-world enjoyment.

Industrial & Manufacturing

Two workers with a tablet on a factory floor, blue wireframe hologram overlaid on the machines

Industrial and manufacturing teams get instant access to vital information on-site. Technicians can scan machinery to view AR overlays showing maintenance steps, safety instructions, or part diagrams directly in their browser. Training programs use it to simulate real-world tasks, reducing downtime and accelerating onboarding.

By integrating AR into manufacturing workflows, we enable visual problem-solving and real-time collaboration without the need for complex hardware or apps. These experiences increase efficiency, minimise errors, and empower workers with hands-free, interactive access to critical data and procedures.

Entertainment & Media

Person in a VR headset in a dim living room surrounded by floating video panels of a car, city, ocean and forest

Entertainment and media brands extend their story worlds into the real environment. Fans can scan posters, merchandise, or QR codes to unlock AR scenes from movies, shows, or music videos directly in their browser. Musicians and filmmakers use it to create interactive album art, promotional games, or behind-the-scenes experiences that spark viral engagement. Because it’s web-based, fans can instantly join in without downloading an app.

It turns passive media consumption into interactive, shareable experiences that boost audience connection and fuel creative, cross-platform storytelling.

Travel & Tourism

demo of immersive apple vision pro movie

Travel and tourism brands turn real-world destinations into immersive, educational experiences. Tourists can scan landmarks or signage to reveal historical reconstructions, interactive maps, or cultural stories—all accessible through their browser. Museums and heritage sites use it to bring exhibits to life, offering virtual guides and layered content without requiring app downloads.

Whether it’s a walking tour or an interactive visitor center, our work makes exploration more engaging and informative. By merging physical surroundings with digital storytelling, we enrich travel experiences and connect visitors to places like never before.

Marketing & Events

Hands holding a phone that places a black number 3 stock car on a suburban street in AR

Campaigns and live events gain unforgettable moments when interactive digital layers are added to physical spaces. Attendees can scan event signage or promotional materials to unlock AR games, branded animations, or exclusive content instantly in their browser.

Brands drive viral sharing by making experiences easy to access and fun to engage with. From pop-up activations to global product launches, we design AR interactions that surprise and delight audiences. The result turns events into memorable, shareable experiences that build buzz and deepen audience connection.

Product Demos

CGI exploded view of an MRI scanner with its housing panels, copper magnet coils and internal assemblies separated beside an intact scanner

Interactive, browser-based demos bring products to life, showing features and functionality in real time. Customers can explore detailed 3D models, test configurations, or view animated how-tos simply by clicking a link or scanning a QR code.

These experiences let users engage with products at their own pace, from anywhere, without downloading an app. Whether it’s a new tech gadget, vehicle, or home appliance, AR product demos increase understanding and build purchase confidence. By integrating AR into your sales funnel, you deliver immersive experiences that drive informed decisions and accelerate conversions.

Augmented Reality Apps We’ve Shipped

Sign Language Translator

Real-time Sign Language Translator for Apple Vision Pro

View More

Aquarium Adventures

Your Personal Mixed Reality Aquarium on Apple Vision Pro

View More

Vision Pro Game: Astro Intruders

Astro Intruders: Mixed reality gaming on Apple Vision Pro

View More

Latest news

Reviews from our clients

Client happiness has been our top priority for over a decade. We listen intently to clients and their customers, assume nothing, and fearlessly create innovative solutions. Relentless dedication ensures the perfect outcome.

  • Gabe CostaGabe CostaLogitech

    Frame Sixty was a great partner in supporting our Apple Vision Pro initiative. Their mixed reality team brought strong technical expertise and a clear understanding of the Apple ecosystem. They were friendly, committed, and easy to work with throughout the process. Most importantly, they delivered on time and met our expectations, making the collaboration smooth and efficient from start to finish.

  • Stephen RuizStephen RuizSMR Consulting

    They handled everything incredibly well.

    Frame Sixty, LLC helped the client engage influencers and brick-and-mortar retailers. They ensured agile project management and completed the beta version on time and within budget, exceeding the client’s expectations. Frame Sixty, LLC’s flexibility and resourcefulness were hallmarks of their work.

  • Nick AlfieriNick AlfieriBlitz Media, LLC

    They work with an incredible urgency, getting tasks done with a great turnaround and creative problem-solving that saves us time and money.

    Frame Sixty, LLC has successfully improved the app with luxury features and enhanced its speed and overall UI/UX. The team ensures a transparent workflow by working efficiently and providing valuable insights and guidance. Their keen understanding of the client’s vision and goals stands out.

  • Justin HosekJustin HosekHosek Enterprises

    Frame Sixty far exceeded my expectations on design. They also went above and beyond to add some features that were not in our original scope but were discovered as needed during the build.

    They always delivered on time or early. They were available night and day for any needs I might have had.

    All of the staff are intelligent with great attitudes, which makes the entire process quick, easy and enjoyable.

  • Meta Quest headsetDave M.The Image Resolution

    Frame Sixty was instrumental in transforming my vision of an XR 3D movie streaming app into reality, guiding me through every stage of the process. With deep expertise in AR/VR development, they supported everything from initial ideation to design and Unity development, ultimately achieving a successful launch on the Meta Oculus Store. The synergy of their spatial design skills and the technical depth of their senior Unity engineers made for a collaboration that was both professional and personable. Their commitment and industry knowledge were key in bringing my project to life.

  • Walter MarquezWalter MarquezWalter Marquez Miami

    Frame Sixty was instrumental in swiftly developing my responsive WordPress website. Their meticulous approach to detail and support in account creation and configuration ensured a seamless website launch.

    This exceptional team, led by experienced senior developers and project managers, not only displayed technical proficiency but also guided me through content creation for each page. Regular communication facilitated timely delivery of the website. I’m excited to collaborate with Frame Sixty in the future.

  • iRobot logoJustiniRobot

    In the 20 years that I have been developing technical products, this was the very first time that a developer successfully deployed code to an IoT device that worked the very first time without any bugs or prior testing.

FAQs: Web AR Development

Explore common questions about Web AR development, its possibilities, and how it can elevate your brand. Whether you’re new to browser-based AR or ready to launch your next immersive campaign, this guide helps clarify how Web AR Development works and what it can achieve.

Web AR development is the creation of augmented reality experiences that run directly in the browser — a user taps a link or scans a QR code and sees digital content placed in the real world, with no app to download. Frame Sixty, an official 8th Wall partner, builds WebAR on technologies including WebXR, 8th Wall, AR Quick Look, A-Frame, and AR.js.

WebAR removes the app-install step, so users reach an AR experience instantly in the browser from a link or QR code — which is why it reaches far more users for retail try-ons, packaging, and marketing campaigns. When an experience outgrows the browser — persistent worlds, headset support, heavy 3D — Frame Sixty's AR and VR app team takes it native.

WebAR works on most modern iPhones and Android phones through Safari and Chrome, with no installation required. Some experiences also extend to desktop browsers and to AR/VR headsets that support WebXR, so a single browser-based build can reach phones, tablets, and headsets worldwide.

Get in touch

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