Retail & E-commerce AR Development
Frame Sixty is a US-based studio building augmented reality for retail and e-commerce. We develop the AR shoppers actually use — virtual try-on, view-in-your-space product visualization, in-store activations, and AR packaging — delivered through the browser and native apps on iOS and Android. Our retail work includes a shipped virtual try-on app and an in-store AR campaign for Red Bull at Walmart.
We build virtual try-on that puts the product on the shopper — eyewear, apparel, accessories, cosmetics — through their phone camera, in the browser or your app. Try-on answers the question that stalls fashion carts: will it look right on me?
We create true-scale AR that places furniture, appliances, and decor in the customer's actual room from the product page. Seeing it in their space is the confidence step that moves big-ticket carts to checkout.
We build WebAR shopping experiences that launch from a link or QR code — no app download between the shopper and the product. Browser AR reaches every customer with a modern phone, which is all of them.
We develop in-store AR that turns aisles and displays into experiences — the kind of campaign we built for Red Bull at Walmart, where shoppers raced a Gran Turismo AR experience from the shelf. Activations earn dwell time, social shares, and sell-through.
We turn packaging into a channel: point a phone at the box and it plays — product stories, how-to content, promotions, and games launched from the label itself. The packaging you already print becomes media you don't have to buy.
We design navigable virtual stores where your line is staged, explorable, and connected to commerce — one build serving e-commerce, wholesale, and campaign moments alike.
Category Fit
The right AR interaction depends on the doubt attached to the product. Fashion needs alignment and appearance. Furniture needs scale and space. Packaging needs a compelling reason to scan. The technology should follow that decision — not the other way around.
Preview eyewear, jewelry, watches, apparel, footwear, and accessories on the shopper with face tracking, body tracking, or anchored product placement.
Virtual try-on and virtual fitting room
Place products at believable scale in the customer's room, compare finishes, and understand proportion before delivery.
View-in-your-space product AR
Preview shades, finishes, and looks through real-time face tracking, connected to the exact product variant.
Face effects and shade try-on
Preview size and placement, explore features, compare models, and reveal setup or operating guidance.
True-scale placement and visualization
Turn a package, shelf talker, or QR code into product education, games, promotions, loyalty, or post-purchase content.
AR packaging and in-store activation
Guided product stories, premium configuration, virtual showrooms, and sales-assisted spatial experiences.
Configurators, showrooms, assisted commerce
Conversion & Returns
Augmented reality in e-commerce attacks the two numbers every retailer watches: conversion and returns. Published retail research has repeatedly linked AR product experiences to higher engagement, stronger buyer confidence, and fewer returns on considered purchases. We build AR into the funnel itself — product pages, carts, and campaigns — rather than beside it.
Most e-commerce AR starts in the browser: a view-in-your-space button on the product page, delivered through WebAR so no install stands between the shopper and the product. The same 3D assets drive a 3D product configurator when the product has options to choose, and native AR inside your app when the audience is already installed.
Shipped Proof
Retail AR should be judged by what reaches shoppers — not by a concept reel. These two proof points show Frame Sixty working across both a shipped virtual try-on product and a large retail campaign connecting physical purchase behavior with a digital experience.
Confidential Retail Product · Virtual Try-On
Frame Sixty designed and developed a production virtual try-on experience that lets shoppers preview products through their phone camera. It is direct proof that our team has carried virtual try-on beyond a prototype and into a shipped retail product.
Talk to Us About Virtual Try-On
Retail Activation · Red Bull × Walmart
Frame Sixty helped connect a qualifying Red Bull purchase at Walmart with an exclusive Gran Turismo 7 reward through a cross-platform digital campaign — a physical retail moment continuing into a branded digital journey with clear participation steps, redemption, and campaign infrastructure.
View the Red Bull ProjectPlatform Strategy
The best platform is the one that meets the shopper where the shopping journey already happens. Most retail programs begin in the browser or on the phone. Native apps make sense when the retailer already has an active installed audience or the experience needs deeper device access and persistence.
Launch AR from a product-page button, QR code, social link, ad, package, or store display without asking the shopper to install an app. We build browser-based retail experiences with technologies such as 8th Wall and web-compatible 3D delivery.
Explore WebAR DevelopmentUse native iOS when the retailer already has an app audience or the experience benefits from deeper Apple-platform integration. ARKit supports refined tracking, product placement, face and body experiences, account-aware journeys, and direct integration with an existing app.
Native iOS Retail AppsUse native Android or a shared cross-platform architecture when Android coverage, device diversity, and connection to an existing retail app are central to the program. ARCore supports core tracking and placement experiences across compatible Android devices.
Native Android Retail AppsFrame Sixty's 3D pipeline prepares optimized product assets in formats such as USDZ and glTF, allowing one approved product library to support WebAR, iOS, Android, product pages, virtual showrooms, and marketing renders.
| Decision | WebAR | Native iOS / Android | Hybrid program |
|---|---|---|---|
| Shopper must install an app | No | Yes, unless already installed | Browser entry with app expansion |
| Best entry points | Product page, QR, campaign, packaging | Existing retail app, loyalty journey | Multiple channels |
| Typical depth | Fast, focused interaction | Deeper features and persistence | Shared strategy and asset layer |
| Product data integration | Yes | Yes | Yes |
| Best for repeat engagement | Moderate | Strong | Strongest when audience supports it |
| 3D formats | glTF and web-optimized assets | USDZ, glTF, native or engine-ready assets | Shared source library with platform exports |
Final platform selection follows discovery and device testing.
Inside the Funnel
We integrate AR with Shopify and other e-commerce platforms — product data, variants, and 3D assets connected to the product page, cart, and checkout, so the experience lives inside the funnel and is measured like the rest of it.
Our in-house 3D team converts product photography and CAD into optimized, photoreal assets in formats like USDZ and glTF — one product library feeding try-on, view-in-your-space, packaging experiences, and your marketing renders alike.
AR events land in your analytics — launches, try-on starts, placements, add-to-carts after AR — reported like any other commerce feature, against the baseline agreed before launch.
Measurement
A retail AR launch should be measured like a commerce feature. Engagement matters, but the useful question is what happens after the shopper sees, tries, places, scans, or configures the product.
Before launch, agree on the primary decision the experience is supposed to improve and the baseline it will be compared against. A virtual try-on and an in-store game may share technology, but they should not share the same success metric.
Define the Measurement PlanProcess
Retail AR works best when product strategy, 3D production, engineering, and commerce integration move together. Frame Sixty structures the project around a working experience on real devices — not a long presentation phase that postpones the hard questions.
01
Define the audience, product category, entry point, buying hesitation, business goal, and primary success signal.
02
Review photography, CAD, existing 3D models, SKU structure, variants, commerce platform, analytics, and brand requirements.
03
Build the smallest experience that proves tracking, scale, interaction, visual quality, and launch path on the phones shoppers will actually use.
04
Create and optimize product assets while engineering the WebAR or native application, keeping content quality and performance aligned.
05
Connect product data, variants, cart or campaign actions, analytics, and content systems. Test across real spaces, lighting, networks, browsers, and devices.
06
Release the experience, review real usage, fix friction, and expand the product library, campaign footprint, or platform mix when the first scope proves itself.
Cost
The cost of retail AR depends on scope: a single-product AR viewer is a different budget from a virtual try-on program or a multi-store campaign. Project work is quoted as a fixed bid after a discovery call, so the full cost is clear before development begins.
The measured case for AR try-on — conversion impact, implementation tiers, and which product categories benefit most.
Continue Reading
WebAR vs native AR for online stores — benefits, budgets, examples, and how to calculate ROI for your product catalog.
Continue Reading
What it takes to render products at true scale in a shopper's space — asset pipeline, formats, and costs.
Continue ReadingAugmented reality in retail is used for virtual try-on, true-scale product visualization in the shopper’s space, in-store activations, AR packaging, and virtual stores. Shoppers see products on themselves or in their rooms before buying, and retailers use AR campaigns to earn attention in-aisle and online.
The cost depends on scope: a single-product AR viewer is a different budget from a virtual try-on program or a multi-store campaign. Project work is quoted as a fixed bid after a discovery call, so the full cost is clear before development begins.
Published retail research has repeatedly linked AR product experiences to higher engagement, stronger buyer confidence, and fewer returns on considered purchases — which is why major retailers keep expanding AR programs. Results vary by category and implementation; we design around the decision your shopper is actually making.
Virtual try-on uses the phone’s camera and face or body tracking to place the product on the shopper in real time — glasses on their face, a watch on their wrist, makeup on their skin — in the browser or your app. We build try-on from your product photography and 3D assets, shipped where your customers already shop.
No — most retail AR we build runs in the mobile browser through WebAR, launching from a link, a QR code, or the product page. Native iOS and Android apps make sense for retailers with an installed base; for everyone else, the browser removes the biggest drop-off step.
Yes — we integrate AR with Shopify and other commerce platforms, connecting product data and 3D assets to the product page, cart, and checkout. The goal is AR inside the funnel, measured like the rest of it; integration scope is defined during discovery.
Our in-house 3D team does — we convert product photography and CAD into optimized, photoreal 3D assets in formats like USDZ and glTF. One asset pipeline feeds try-on, view-in-your-space, packaging experiences, and your marketing renders alike.
You do — our contracts assign full IP ownership of the experience, code, and 3D product library, which is yours to reuse across campaigns and channels. We sign NDAs before discovery when needed, including for unreleased products and campaigns.
Frame Sixty has shipped the retail AR this page describes: a virtual try-on app in stores’ hands and an in-store AR campaign for Red Bull at Walmart, on top of 100+ apps and more than 10 million downloads. One studio covers the 3D assets, the AR build, and the commerce integration.
We’re interested to see how we can help. Send us a message and we will get back to you within 24 hours.
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