Apple Vision Pro Immersive Video for Logitech

Frame Sixty collaborated with Logitech to create the immersive video experience for Apple, showcasing the Logitech Muse in spatial 3D. Using the Blackmagic URSA Cine Immersive camera, we delivered a world-first commercial at 90fps. By pioneering a WebXR delivery system via HLS, we enabled high-fidelity, 16k resolution streaming directly through the browser.

100% Immersive Experience

for Logitech Muse in stunning 3D, captured at 90fps for life-like fluidity

Seamless Integration

with Apple Vision Pro’s display and interface via frictionless WebXR

Multilingual Accessibility

for a global audience with dynamic subtitles and adaptive HLS streaming

Introduction

When Logitech set out to introduce the Logitech Muse for Apple Vision Pro, its spatial input pencil designed for the era of spatial computing, the company wanted more than a traditional product commercial. The goal was to create an immersive advertisement built specifically for Apple Vision Pro—allowing audiences to experience the Muse within the same spatial medium it was designed for.

To achieve the level of quality expected for spatial video on Apple Vision Pro, Frame Sixty engineered a specialized spatial video pipeline capable of handling the large data produced by the Blackmagic URSA Cine Immersive camera, which records stereoscopic footage at up to 16K resolution. We processed and optimized this footage into Apple-compatible formats and delivered it through a custom HTTP Live Streaming (HLS) WebXR pipeline, enabling stable playback of high-resolution immersive video directly in the browser while maintaining the visual fidelity required for Vision Pro.

Goals and Challenges

The objective was to ensure the immersive video experience for the Logitech Muse could be efficiently encoded, streamed, and viewed on Apple Vision Pro, while maintaining the quality of the original stereoscopic production.

Challenges:

Spatial Video Processing. Stereoscopic footage captured at extremely high resolutions requires careful processing to preserve depth perception and visual comfort. Frame Sixty developed a workflow to convert the original immersive recordings into Apple Vision Pro–compatible spatial video formats, ensuring proper stereoscopic alignment and playback performance.
High-Performance Encoding. Encoding immersive video for Apple’s spatial ecosystem is technically demanding, particularly when working with high-resolution stereoscopic content. We optimized the video pipeline using MV-HEVC compression and HLS streaming, balancing bitrate and playback performance so the experience could run reliably across WebXR-based Vision Pro viewers.
Global Accessibility. To support a global audience, Frame Sixty implemented multilingual subtitle support within the immersive video experience. Subtitles were integrated and synchronized for stereoscopic playback, ensuring readability without interfering with the visual composition of the spatial advertisement.

Process & Execution

Producing immersive video for Apple Vision Pro required a specialized workflow—from stereoscopic capture with the Blackmagic URSA Cine Immersive camera to encoding and streaming optimized for spatial playback

Advanced 3D Capture HLS Stream Localization

Frame Sixty developed a custom pipeline to convert the original stereoscopic source footage into a format optimized for Apple Vision Pro playback. The raw 3D video was processed and encoded into Vision Pro–compatible spatial formats.

Frame Sixty also implemented a multilingual subtitle system designed specifically for immersive video playback. Subtitles were synchronized and positioned to remain clear and readable within the spatial video environment.

Results

This project resulted in one of the first branded immersive video experiences produced specifically for Apple Vision Pro. By combining stereoscopic capture with Apple’s spatial video standards, Frame Sixty delivered a 180° immersive commercial that allows viewers to experience the Logitech Muse within a high-resolution spatial environment.

The production also demonstrated that immersive video can be distributed through the web rather than a native application. Using a custom WebXR and HTTP Live Streaming (HLS) pipeline, the commercial was delivered directly through the browser while maintaining the resolution, frame rate, and depth required for comfortable viewing on Apple Vision Pro.

A version of the commercial viewable on any device can be watched here.

Apple Vision Pro users can view the immersive stream here.

Key results from the project include:

Branded Immersive Video for Apple Vision Pro: The project produced a spatial video commercial designed specifically for Apple Vision Pro, presenting the Logitech Muse within a 180° stereoscopic viewing environment..
High-Resolution Spatial Video Production: Footage captured with the Blackmagic URSA Cine Immersive camera was processed and encoded into Apple-compatible spatial video formats suitable for Vision Pro playback.
Browser-Based Distribution: The experience was delivered through a WebXR pipeline using HTTP Live Streaming (HLS), allowing users to access the commercial directly from the browser without installing an application.
Multilingual Accessibility: Multilingual subtitles were integrated into the spatial environment, allowing viewers in multiple regions to follow the content while preserving the visual composition of the immersive video.
Stable Playback on Apple Vision Pro: The final experience maintained consistent playback performance, preserving depth, motion clarity, and image quality for Vision Pro viewers.

Frame Sixty was a great partner in supporting our Apple Vision Pro initiative. Their mixed reality team brought strong technical expertise and a clear understanding of the Apple ecosystem. They were friendly, committed, and easy to work with throughout the process. Most importantly, they delivered on time and met our expectations, making the collaboration smooth and efficient from start to finish.

— Gabriel Costa – Head of Marketing