Red Bull x Gran Turismo 7

The campaign aimed to drive sales of Red Bull products at Walmart stores and online while providing gamers with an exclusive in-game reward for Gran Turismo 7, a popular racing video game. The challenge was to seamlessly integrate the offline purchase of Red Bull products with the online gaming experience.

About

The × Gran Turismo 7 campaign demonstrates our skill at building captivating, immersive digital experiences. The website we created acts as the heartbeat of Red Bull Capture Point—an in‑game content‑capture competition—bringing together PlayStation racers, virtual‑photography creators, and console‑gaming fans on a single vibrant platform.

Services

React apps
APIs

Platforms

React
AWS

Languages / Tools

React
Javascript

Links

Red Bull

We transformed Red Bull Capture Point into a full‑funnel activation that converts Gran Turismo 7 racers into loyal customers: in‑game challenges unlock limited‑edition cans and exclusive rewards, social leaderboards spark, community buzz, and integrated product moments keep Red Bull front‑and‑center—driving sales while deepening the brand’s connection with gamers

Challenge

By integrating offline purchases with online gaming experiences successfully, we achieved the campaign’s objectives. In collaboration with Red Bull and Walmart, we created engaging cross-platform promotions that resonated with consumers and drove real-world results. The Gran Turismo 7 Red Bull Racing car livery promotion exemplified Frame Sixty’s commitment to merging cutting-edge technology with creative marketing strategies.

What we did

Objective

Incentivize Gran Turismo 7 players to purchase a qualifying Red Bull 8‑oz four‑pack at Walmart by offering an exclusive Red Bull Racing car livery that lets them “stand out in GT7.” By connecting real-world purchase behavior with a unique in-game reward, the campaign aimed to boost product sales while deepening Red Bull’s connection to the gaming community.

Strategy

Bridge the in‑store purchase to in‑game reward with a friction‑free flow: during the 9/1/22 – 10/31/22 promo window, shoppers upload their Walmart receipt to the campaign microsite to receive a unique redemption code (one reward per person). A four-step journey—Buy, Upload Receipt, Claim Livery, Share—paired with prominent CTAs helped streamline the process and encourage social sharing.

Execution

Frame Sixty delivered a mobile‑first microsite with secure, instant receipt verification, unlocking the livery directly in players’ GT7 garages once a PlayStation Network ID is linked. Clear CTAs, compliance with Sony platform requirements, and real‑time tracking ensured a smooth user experience and measurable sales‑to‑redemption performance nationwide.

Results

The development of the Red Bull Capture Point Website showcases our proficiency

Intuitive User Interface: We designed a visually appealing and easy-to-navigate interface that ensures a seamless user experience for participants.
Submission Mechanism: Our development included a robust system that allows gamers to capture in-game content on their PlayStation consoles and submit their entries directly to Twitter, streamlining the submission process.
Category Management: The website is designed to accommodate multiple categories, each open for a specific period, enhancing the competition’s variety and engagement.
Real-time Updates: Participants can access real-time updates about the ongoing categories, submission guidelines, and event details, keeping them engaged and informed.