Red Bull x Gran Turismo 7

The campaign aimed to drive sales of Red Bull products at Walmart stores and online while providing gamers with an exclusive in-game reward for Gran Turismo 7, a popular racing video game. The challenge was to seamlessly integrate the offline purchase of Red Bull products with the online gaming experience.

By bringing to life Red Bull’s vision of elevating virtual photography as an art form within the gaming landscape, we have contributed to the establishment of a unique and innovative competition that pushes the boundaries of creativity and engagement.

Challenge

Frame Sixty’s innovative approach to integrating offline purchases with online gaming experiences successfully achieved the campaign’s objectives. By collaborating with Red Bull and Walmart, the company demonstrated its prowess in creating engaging cross-platform promotions that resonate with consumers and drive real-world results. The Gran Turismo 7 Red Bull Racing car livery promotion exemplified Frame Sixty’s commitment to merging cutting-edge technology with creative marketing strategies.

What we did

01

Objective

The primary goal of the campaign was to boost Red Bull sales at Walmart and enhance the gaming experience of Gran Turismo 7 players by offering an exclusive Red Bull Racing car livery and other in-game features as a reward for purchasing Red Bull products.

02

Strategy

The primary goal of the campaign was to boost Red Bull sales at Walmart and enhance the gaming experience of Gran Turismo 7 players by offering an exclusive Red Bull Racing car livery and other in-game features as a reward for purchasing Red Bull products.

03

Execution

The primary goal of the campaign was to boost Red Bull sales at Walmart and enhance the gaming experience of Gran Turismo 7 players by offering an exclusive Red Bull Racing car livery and other in-game features as a reward for purchasing Red Bull products.

Results

The development of the Red Bull Capture Point Website showcases our proficiency

Intuitive User Interface: We designed a visually appealing and easy-to-navigate interface that ensures a seamless user experience for participants.
Submission Mechanism: Our development included a robust system that allows gamers to capture in-game content on their PlayStation consoles and submit their entries directly to Twitter, streamlining the submission process.
Category Management: The website is designed to accommodate multiple categories, each open for a specific period, enhancing the competition’s variety and engagement.
Real-time Updates: Participants can access real-time updates about the ongoing categories, submission guidelines, and event details, keeping them engaged and informed.