Red Bull Solo Q

Red Bull Solo Q turned a simple can purchase into a nationwide League of Legends duel, letting everyday players climb timed leaderboards, unlock in‑game loot, and chase grand‑prize trips—all by entering a code hidden under special‑edition Red Bull tabs.

About

Frame Sixty partnered with Red Bull and Riot Games to launch a multi‑country web activation where U.S., Canadian, Danish, and Bulgarian fans linked their Red Bull and Riot accounts, submitted up to five codes per campaign, and saw their ranked‑match stats flow straight onto live leaderboards refreshed every two weeks.

Services

React apps
APIs
CMS Dashboard

Platforms

React
AWS

Languages / Tools

React
PHP
Javascript

Links

Red Bull

Solo Q is Red Bull’s signature 1‑v‑1 League of Legends circuit; the consumer promo layer rewards can buyers with Hextech Chests, exclusive summoner icons, and entries into four rolling leaderboards plus a grand‑prize draw for a branded gaming PC and a trip to the global finals.

What Frame Sixty Delivered

Built the backend database, receipt/code ingestion endpoints, and secure APIs that validated Red Bull and Riot IDs across regions.
Implemented Riot RSO authentication and Redemption APIs to grant in‑game rewards instantly.
Powered the leaderboard service and exported winner reports after each round.
Integrated third‑party receipt platform Snipp and custom retailer flows for Walmart, Kroger, and Circle K.

Challenge

Create a single, scalable system that could: (1) recognise codes from every can printed between 8/30 – 10/30, (2) support four activation flavours—each with its own leaderboard cadence, retail partners, and prize rules, and (3) prevent exploits while handling high‑volume API traffic from multiple regions and retailers.

Solution

Frame Sixty rolled out a mobile‑first microsite backed by AWS autoscaling, universal code validation, and real‑time Riot data pulls. Players simply logged in, dropped a tab code or receipt, and our backend routed the request: Snipp verified Walmart/Kroger receipts, custom logic handled Circle K SMS URLs, and a unified service posted match stats to country‑specific leaderboards while flagging top scorers for prize fulfilment—all in under a second.