Frame Sixty handled the entire digital build—from React front‑end to Node services and a custom moderation dashboard—while wiring in Twitter OAuth so console screenshots flowed straight from PlayStation‑share to the microsite, powering a dynamic theme scheduler that opened and closed weekly contests automatically, and layering an IP‑ and cookie‑protected voting system that tallied results in real time while giving Red Bull admins judge‑mode controls.

The activation set out to strip away submission friction so any PS4 or PS5 owner could enter in seconds, generate a steady stream of Red Bull–branded user‑generated content, collect first‑party gamer data through opt‑in Red Bull accounts, and maintain buzz over a multi‑week run that built anticipation for the live finals.

The campaign delivered tens of thousands of screenshot uploads within its first window, drove average sessions beyond four minutes—three times higher than previous Red Bull gaming pages—and pushed the contest hashtag into the top photo‑mode trends on PlayStation, cementing a reusable framework later adopted for Solo Q and BC One activations.