Red Bull Capture Point

Red Bull wanted to turn the booming culture of in‑game photography into a share‑worthy brand moment. Capture Point did exactly that, inviting PlayStation players to snap their best shots and post them to Twitter with #RedBullCapturePoint.

About

We delivered a mobile‑first React microsite that served as the hub for rules, category schedules, live galleries, and voting. A custom Node/MySQL backend ingested Twitter submissions, resized images on the fly, and pushed them to country‑specific leaderboards—keeping every new photo and vote visible in seconds.

Services

React apps
APIs
CMS Dashboard

Platforms

React
AWS

Languages / Tools

React
PHP
Javascript

Links

Red Bull

Launched in 2021 and expanded globally in 2022, Capture Point spotlights virtual photographers across multiple PlayStation exclusives. Players compete in rotating themes—portraits, landscapes, technical tricks—culminating in a “Best in Show” exhibition and once‑in‑a‑lifetime photography trip to New York City.

What Frame Sixty Did

Frame Sixty handled the entire digital build—from React front‑end to Node services and a custom moderation dashboard—while wiring in Twitter OAuth so console screenshots flowed straight from PlayStation‑share to the microsite, powering a dynamic theme scheduler that opened and closed weekly contests automatically, and layering an IP‑ and cookie‑protected voting system that tallied results in real time while giving Red Bull admins judge‑mode controls.

Project goals

The activation set out to strip away submission friction so any PS4 or PS5 owner could enter in seconds, generate a steady stream of Red Bull–branded user‑generated content, collect first‑party gamer data through opt‑in Red Bull accounts, and maintain buzz over a multi‑week run that built anticipation for the live finals.

Develop a user-friendly and visually striking website to host the Red Bull Capture Point competition

Create a dynamic and interactive space that showcases the artistry of virtual photography within gaming

Enable PlayStation gamers to seamlessly participate in the competition by capturing and submitting in-game content

Results

The campaign delivered tens of thousands of screenshot uploads within its first window, drove average sessions beyond four minutes—three times higher than previous Red Bull gaming pages—and pushed the contest hashtag into the top photo‑mode trends on PlayStation, cementing a reusable framework later adopted for Solo Q and BC One activations.