Red Bull BC One

By turning everyday screen time into a global break‑dancing showdown, our BC One activation blurred the line between spectator and judge—letting anyone with a browser decide who “won the battle” and earn bragging rights (and prizes) for their picks.

About

Commissioned by Red Bull’s culture team, Frame Sixty designed, engineered, and launched https://www.redbull.com/us-en/event-series/bc-one, an interactive quiz that streams curated battle clips, captures scores, and feeds a live nationwide leaderboard. Unlimited replays, instant Red Bull‑account sign‑in, and airtight anti‑cheat logic kept the contest fair and fever‑pitch engaging.

Services

React apps
APIs
CMS Dashboard

Platforms

React
AWS

Languages / Tools

React
PHP
Javascript

Links

Red Bull

BC One is Red Bull’s flagship breaking tournament—a “world’s biggest break battle” that crowns the top B‑Girls and B‑Boys each year, with the 19th edition staged in hip‑hop’s birthplace, New York City.

Challenge

Bridge culture & clicks: Convert BC One’s live‑event energy into a friction‑free digital contest open to all U.S. fans.
Keep it fair & fun: Deliver video playback, scoring, and leaderboards that withstand unlimited plays without exploits.
Drive sustained buzz: Maintain excitement throughout the two‑month window (Aug 1 – Sept 30 2022) and spotlight the grand‑prize trip to the World Finals.

Solution

Microsite as arena – A React‑powered, mobile‑first site streams seven random battle clips per play and awards one point per correct pick, automatically tallying users’ cumulative totals.
Seamless Red Bull login – Unified‑login integration lets newcomers create a free account in seconds, then records their scores to the national leaderboard.
Live leaderboard & anti‑cheat – Real‑time scoreboards refresh instantly while backend logic prevents page refresh exploits and duplicate entries.
Prize engine – The system automatically flags the highest cumulative scorer for the all‑expenses‑paid World Finals package, with tie‑break and verification rules baked in.

The result: a nationwide digital dance‑off that brought Red Bull’s breaking culture to browsers everywhere, captured thousands of engaged plays, and funneled excitement toward November’s BC One World Finals in NYC.