Unity is one of the most popular cross-platform game development engines that also excels in creating AR experiences. Its major advantage lies in its vast ecosystem, which includes a large community of developers, an extensive asset store, and powerful tools for AR development such as the AR Foundation framework. Unity is particularly advantageous for developers aiming to deploy their AR applications across multiple platforms (iOS, Android, Windows) while maintaining a consistent user experience. It’s ideal for complex interactive applications, such as games or simulations, that require detailed environments and high levels of user engagement.