What are the services provided by Frame Sixty as a custom mobile app development company?

At our custom mobile app development company, we cater to clients at various stages of their project journey. Whether you have a clear-cut idea or just the initial concept, Frame 60 is the perfect solution for you. For those with a vision but seeking further refinement, our skilled UX/UI team is ready to assist. We'll work closely with you to identify the ideal features for your target audience and craft a captivating user interface for your application or website. Our clientele is diverse, ranging from ambitious startups in need of an MVP to established enterprises seeking extensive custom mobile app development. Additionally, we happily collaborate with other development agencies, providing temporary staff augmentation when required. At Frame Sixty, we tailor the custom mobile app development process to meet the unique needs of each client.

Which tools and technology stacks does Frame Sixty utilize for app development?

At Frame 60, our software development journey began with a focus on mobile iOS and Android applications developed using Objective C and Java. As technology advanced, we made a seamless transition to modern programming languages like Swift, Swift UI, and Kotlin. When it comes to creating AR/VR experiences and games, our primary choice is Unity for Native applications, and for Web-based projects, we leverage 8thwall, A-Frame and WebXR. With the recent introduction of Apple Vision Pro, we are actively involved in the process of migrating existing AR/VR Unity apps to Vision Pro and exploring new possibilities through Swift UI. For web development, we excel in crafting dynamic websites using React and Node, along with expertise in building platforms on WordPress. In addition to these, we are well-versed in various other frameworks and programming languages such as Firebase, Golang, Python, and PHP, ensuring our ability to tackle a wide range of projects with versatility and proficiency.

How can I request a proposal for my custom mobile app development project from Frame Sixty?

At our software development company, we initiate the process with an introductory video conference meeting. During this session, we take the opportunity to establish a strong working relationship and delve into discussions about your project's key features, timelines, dependencies, and other essential aspects. If there is mutual interest and compatibility, you can confidently share any project documentation you may have, and rest assured, we are open to signing NDAs to ensure confidentiality. In case the project specifications require further refinement, we are happy to offer a ballpark estimate to give you a rough idea of the overall cost. Subsequently, if you find it beneficial, we can continue with additional meetings to meticulously fine-tune the requirements and provide you with an accurate and detailed estimate. Our aim is to foster clear communication and transparency throughout the entire collaboration to ensure the success of your project.

Will Frame Sixty provide assistance in uploading my app to the app store?

Absolutely! We understand that launching an app can be a challenging process. With our vast experience of submitting hundreds of apps, we are well aware of the intricacies involved, including the occasional feedback from Apple store reviewers. Rest assured, we have a thorough understanding of the approval process, and we are fully equipped to assist you in achieving a swift and successful approval for your app. Our goal is to make the entire process as seamless and efficient as possible, so you can focus on realizing your app's full potential without unnecessary delays or complications.

Can I expect to receive regular updates from Frame Sixty throughout the development process?

Absolutely! At our custom mobile app development company, staying in close communication with our clients is a top priority. We believe that regular updates are essential for ensuring that your expectations align seamlessly with our work. To achieve this, we encourage prompt feedback from you. To facilitate effective communication, we often break down the project into manageable phases and deliver new features every week or two. For day-to-day interactions, we are proficient in using platforms like Slack and Discord, providing a quick and efficient way to stay connected. Moreover, we conduct weekly video conference calls, where we can discuss requirements and showcase the progress made on your project. However, we also understand that some clients prefer a more traditional approach, and we are happy to accommodate that as well, offering communication via good old-fashioned email if that's more comfortable for you. By adopting this communication strategy, we ensure that you are well-informed about the development progress and that your valuable input is incorporated seamlessly into the project, fostering a collaborative and successful partnership.

Will I have full ownership and control of my application's source code?

Certainly! At our software development company, we firmly believe in granting our clients full ownership and control of their applications. Once the development process is completed, you become the sole owner of the application and its source code. This means you have the freedom to submit the application to the relevant app stores or deploy the website as you see fit. The source code is included as a part of the final deliverable, ensuring that you have complete access and authority over it. To further empower you, we provide detailed documentation along with the deliverable. This documentation serves as a valuable resource for any future developers who may need to work on the project. It contains all the essential information, enabling them to understand precisely what we have implemented and how the application functions. Our commitment to granting you ownership of the code and providing comprehensive documentation is aimed at ensuring your long-term success and independence with your software solution.

App Store Optimization : Boosting Discoverability and Downloads

Matias Gelos

CTO

8 MIN READ

Smartphone use has become second nature to people worldwide, meaning that having an app for your business is no longer a matter of choice but a necessity. It can help you generate revenue, engage with customers, and boost brand awareness. Recent forecasts have shown that revenue generated from the apps worldwide is expected to cross $670 billion by 2027.

With hundreds and thousands of apps out there, App Store Optimization (ASO) should be paramount to any mobile app development company looking to increase users and revenue. In this blog, we’ll dive into what ASO is all about and strategies you can use to optimize your apps and have them outrank competitors. We’ll also cover some best practices and trends for the times ahead.

1. Understanding ASO For iOS And Android Apps

ASO can best be described as the process of improving an app’s ranking and visibility with the overall aim of increasing downloads. However, the process can also be used for additional business objectives, such as boosting awareness and engagement.

ASO Factors For iOS Vs. Android Apps

Any mobile app development company looking to rank apps must know that the App Store and Google Play have a review process the app must pass prior to being published. Completion of the process can take anywhere between 24 hours to more than a week and depends on the complexity and size of the app.

When it comes to optimization for iOS and Android apps, the App Store does offer two additional fields, keywords and subtitles, not available on Google Play. However, the Play Store does offer a short description option. Ranking factors for both the App Store and Google Play include:

Store	Ranking Factors
App Store	App URL Keywords App updates Reviews and ratings App name and subtitle Installs and engagement In-app purchase titles and descriptions
Google Play	App title App updates Reviews and ratings App name and subtitle Installs and engagement Long and short descriptions In-app purchase titles and descriptions

2. ASO’s Importance For A Mobile App Development Company

ASO’s Importance For A Mobile App Development Company

Recent statistics have shown there are around 5.3 million apps currently available on the App Store and Google Play, with a little under 3000 new apps released daily on both platforms combined. But that’s not all. A survey of mobile app users worldwide has revealed that 60.8% of them find apps via browsing.

Such statistics necessitate that a mobile app development company must use ASO to make their apps more visible. The increased visibility makes it easier for users to discover, download, and use the apps. Some other reasons why ASO is important include:

Reducing ad spend as it allows developers to leverage organic measures for ranking the app and increasing downloads.
Increasing brand awareness as it is a necessity that apps should be optimized so that they can be easily discovered by users.
Improving conversion rates given that the optimization measures make the app more appealing and relevant to targeted users.
Enhancing user experience as the optimized elements help users develop accurate expectations pertaining to the app’s functionality.

3. Key ASO Strategies For iOS And Android Apps

ASO strategies may differ based on the app and business goals. However, it’s essential to know that each strategy will generally revolve around keywords, descriptions, visual elements, and ratings or reviews. Some of the best ASO strategies you can use to outrank your competitors include:

Choosing Relevant Keywords

The underlying fundamental of ASO is to get the app in front of as many people as possible. However, this doesn’t mean you sacrifice relevance in favor of traffic when choosing keywords. To identify relevant keywords for your app, develop a user persona, and better comprehend their needs. These insights can then be used to understand the user’s search intent and use it to find keywords.

Using A/B Testing

ASO is about identifying and implementing measures that work best for your app. To do this, you should use A/B testing. Create different versions of the variables, such as icons, videos, etc. If you’re launching an Android app, Google Play does have a built-in A/B testing feature called Google Experiment. However, the App Store does not have native support for this, so you’ll need to use third-party tools.

Leveraging MMP Analytics

When it comes to ASO, knowing what works and what doesn’t makes all the difference in the world. These insights can often be derived from data analysis. However, data provided by developer platforms is not sufficient. Working with Mobile Measurement Partners (MMPs) helps derive data about the source the drove app installing, allowing you to determine which keywords are effective.

Focusing On Reviews

Know that both Google Play and the App Store assign greater importance to apps with positive reviews and high ratings. There are a few things you can do to make the most of this. Make sure that you actively reply to all the reviews you get, regardless of whether they’re positive or negative. You can also study competitor reviews to identify pain points and address them in your app to get positive reviews.

4. iOS And Android ASO Best Practices And Trends

ASO can be challenging and is an ongoing process that requires constant performance monitoring and updates. As you optimize your Android and iOS apps, some best practices to keep in mind include:

Indexation process – Google and Apple index keywords differently. Make sure you analyze each platform and use keywords based on the indexation process.
Metadata – mobile search patterns change more rapidly than web patterns. Update your metadata regularly to ensure alignment with user behaviors and patterns.
Seasonal changes – user search patterns vary throughout the year. Ensure that you update your app’s metadata and creatives to match these patterns.
Readability – don’t go overboard with the keywords. Make sure that you only add relevant keywords and have a naturally reading copy.

Along with these best practices, staying updated with trends can also help with ASO. Some key trends to look out for include voice search optimization, video content, and the use of AI for marketing and prompt customer service efforts.

5. Key Takeaways

With the rapid increase in the number of mobile apps, standing out from the competition has become more challenging. Some ASO strategies you can use for your iOS and Android apps include the use of relevant keywords and A/B testing, MMP analytics, and frequent monitoring and updates.

Get in touch with us now and learn more about how we can create the best iOS and Android apps for you!

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App Store Optimization (ASO): Boosting Discoverability And Downloads